Smino — She Already Decided

SMITRANSFER.COM 


Category: Credit: Press:
Web, Direction+ Direction, Graphic Design — Victor Birriel
+ Photography — Denita 
 
* EQT, Zero Fatigue, WeTransfer 
Lyrical Lemonade, The Fader
Notes:
I worked closely with Smino and his team to create the website for the release of his mixtape, She Already Decided. In the midst of these difficult times, Smino had created a project that emphasized on making music, having fun, and community. With that, He also wanted a place for his fans to explore and delve into the project and to get to know him more. We drew inspiration from his Myspace, Napster, and Bebo days and created a smitransfer.com. The site was designed specifically for his fans to explore and navigate the “lived-in desktop”.1 

1 — Within 24 hours of the drop, smitransfer.com had accumulated over 1 Million + Website Traffic.   


Mark