Smino — She Already Decided


Category: Credit: Press:
Web, Direction+ Direction, Graphic Design — Victor Birriel
+ Concept, Photography — Denita 
* EQT, Zero Fatigue, WeTransfer 
Lyrical Lemonade, The Fader
I worked closely with Smino and his team to create the website for the release of his mixtape, She Already Decided. Smino created a project that emphasized on making music, having fun, and community. With that, He wanted a place for his fans to explore the project. We drew inspiration from his Myspace, Napster, and Bebo days and created a The site was designed specifically for his fans to explore and navigate the “lived-in desktop”.