Smino — She Already Decided
|Web, Direction||+ Direction, Graphic Design — Victor Birriel|
+ Concept, Photography — Denita
* EQT, Zero Fatigue, WeTransfer
|Lyrical Lemonade, The Fader|
|I worked closely with Smino and his team to create the website for the release of his mixtape, She Already Decided. In the midst of these difficult times, Smino had created a project that emphasized on making music, having fun, and community. With that, He wanted a place for his fans to explore the project. We drew inspiration from his Myspace, Napster, and Bebo days and created a smitransfer.com. The site was designed specifically for his fans to explore and navigate the “lived-in desktop”.1
1 — Within 24 hours of the drop, smitransfer.com had accumulated over 1 Million + Website Traffic.